Team PROOKIES
Our vision
Protein plays a very important role in our lives, irrespective of our lifestyle. It helps to maintain the body cells, vigor, and vitality. Team Prookies believe in the importance of good health and fitness. We aim to provide protein-rich cookies in the diet of Indians in a most efficient, sustainable & socially acceptable manner to reach maximum health potential and maximize the healthspan.
Our solution
Food products that provide adequate nutrition (primarily protein) instantly have become the need of the hour, post covid. Being responsible food technologists, we have come up with a solution to develop - Millet and Green Pea cookies, by locally sourcing the raw material. Cookies already available in the Indian market have protein content varying 6-8 grams, whereas our cookies can provide protein 16 grams/100 grams cookies. Moreover, green pea cookies have not yet commercialized in the Indian market which provides us an opportunity to excel in the particular segment. USP of our product - Protein-rich cookies, Distinct taste, Sustainable, Vegan.
Our market
Our target market is diverse in nature, Prookies primarily targets protein-deficient Indians (73% of the total population of India) who unintentionally consume protein below recommended value (RDA: 0.8-1gm/ kg body weight). Within the prime target market, the team Prookies also plans to target the following: - Young active adults seeking an alternative to fulfill the RDA requirement - Vegans looking for protein inclusion in their diet. The rapid shift of consumers towards healthy plant-based protein alternatives along with changing lifestyle trends shows a great market potential for a protein-rich ready-to-eat snack product.
About the team
We are food technology and management students from NIFTEM. Being techno managers, we are aware about technical as well as the managerial aspects required to kick start any idea and take it to the market. We aim to provide a product that can cater to protein requirements of the population. The zeal to create an efficient and sustainable food environment drives us to learn and do more each day.