Take up the Challenge,
make a difference!

At Wageningen University & Research top scientists and students from all over the world join forces to work on projects that make a difference to ‘the quality of life’. We live and breathe sustainability and therefore realise that, to ensure a better future, a protein transition will be no less important than the current energy transition. This is why we do cutting-edge research: redesigning food systems, developing new protein sources from plants and microbes, and improving the quality of meat and dairy alternatives. Now we invite you to make change happen with us. Join the ReThink Protein Challenge’2 and make a difference!

The Challenge

In the second edition of the ReThink Protein Challenge, we challenge you to come up with a business idea or prototype that helps provide 9 billion people with enough protein in a way that is healthy, affordable and good for our planet.

From January until June 2021 you will develop, with support of top experts, a business idea or prototype that offers an innovative and sustainable approach to meeting protein needs and targets a specific market.

Important Dates

ReThink Protein #1

The first edition resulted in creation of twenty cutting-edge ideas, six of which made it to the podium. The winners of the Challenge were team GrainGain, with their innovative approach to reusing beer-brewing waste and team SWAP who explored possibilities silkwom as protein source. Just a bit more one year later the teams are few steps closer to implementation of their ideas.

Partners & participants about the Challenge


Check out the latest news about the ReThink Protein challenge'2

Important discussions and drama at the announcement of finalists

On 3 June, the ReThink Protein Challenge got one step closer to the end. A panel of nutrition and consumer behaviour experts discussed the importance of involving the consumer in the protein transition. This insightful session, which provided the student teams with...

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Meet the finalists of the ReThink Protein Challenge’2

Twelve international student teams will present their idea for producing sustainable, healthy and affordable protein during the Grand Finale of the Rethink Protein Challenge, organized by Wageningen University & Research. On 25 June the teams will present their...

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Behavior gap: Dutch wish to eat less meat, but data shows little change in appetite

More consumers in the Netherlands intend to reduce their meat intake, with ever more vegetarians, vegans and flexitarians. However, data from Wageningen Economic Research in the Netherlands shows that meat intake has remained stable in recent years and is still ...

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ReThink Protein Challenge is organized by Wageningen University & Research with support of a broad network of partners.