Cryogenic Revival

The challenge

Depression is more typically thought of as strictly biochemical-based or emotionally-rooted. Nutrition can play a key role in the onset as well as severity and duration of depression. Many of the easily noticeable food patterns that precede depression are the same as those that occur during depression. These may include poor appetite, skipping meals, and a dominant desire for sweet foods. Proteins are made up of amino acids and are important building blocks of life. As many as 12 amino acids are manufactured in the body itself and remaining 8 (essential amino acids) have to be supplied through diet. A high quality protein diet contains all essential amino acids. Foods rich in high quality protein include meats, milk and other dairy products, and eggs.

The solution

Ice cream causes both a physical and an emotional set of responses in many people. I want to create protein rich ice-cream with great taste and low sugar. This will not be just another ice-cream, it will have therapeutic effect especially for the people who suffer from depression.

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Cryogenic Revival

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New protein-rich products
New protein-rich products
Consumer behaviour
Consumer behaviour

Team info

Aleksandar Živković
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