CaterPillars

The challenge

Proteins deliver the eight daily essential amino acids our bodies need to function. With a growing population on the verge of reaching nine billion by 2050 we are facing unprecedented challenges in feeding everyone with healthy, sustainable and affordable proteins. The food industry needs to transition towards producing, processing and distributing nutritious and sustainable food in order to meet global needs and maintain balance with our planet. According to the journal Nature, a 90% reduction in meat is needed to avoid a climate, deforestation and water catastrophe. In 2018, the top five Dutch caterers alone reached a revenue exceeding EUR 1,1 billion (Misset Horeca, 2018). This industry has a huge influence on defining the consumption norm and with this comes a responsibility to act in the interest of humanity today and in the future. Caterers are increasingly aware of this but many lack the resources to make strides towards improving their sustainability in the time frame required. An ex-Sodexo manager we interviewed highlighted that caterers know they need to change but especially small ones need help to do so. In another interview with Cafeteria het Ambacht it was made it clear that they wanted to offer more sustainable food. But they felt strongly hindered by the lack of time, knowledge and potential partners needed to realise their goals. This is where CaterPillars steps in.

The solution

To be able to shift towards menus which are tasty, sustainable and nutritious, a collective effort is required. By offering our personalized services to caterers, CaterPillars fills the knowledge gap hindering their transition to sustainable proteins. This includes knowledge on what protein foods are sustainable and where to get them. Through our network and expertise, we aim to create custom solutions for our clients’ menus in preparation to launching our digital lead-generation platform. Through our digital platform, caterers, alternative protein food producers and suppliers are able to connect and collaborate to bring healthy, sustainable and affordable proteins to consumers. Together, we can set an example for the catering industry and reduce the environmental impact of the whole food system.

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This project is being coached by

CaterPillars

Clusters

Consumer behaviour
Interventions that accelerate protein transition

Team info

Leonard Lemke
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Daan van Wieringen
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Ben Bultrini
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Giacomo Molteni
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Alexander Piontek
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Emily Browne
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Miltiadis Roidis
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Giacomo Molteni
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